The Preston Baker brand historically was very corporate and a reputation for hard sales. The brand’s visual design was not consistent.
As part of the social strategy I created a local Facebook page for each local branch making the content more locally focused and relevant.
As part of this to retain engagement and communicate softer values of the brand targeting out core demographic of ‘families with school children’ and with the proposition of ‘making moving easy’, I worked with the design agency and our copywriter to develop a seasonal approach to banners.
These banners communicated seasonal messages and these were not limited to Facebook but a coordinated effort across all social media including Twitter, YouTube, Google+ and Rightmove local homepage banners. I also got local branches to put the images on their branch TV displays and desktop computers.